Logo variants
Bowl mark, standalone
Poppins
Display and body. Weights 400 to 800, loaded with font-display: swap.
Aa 0123 N$
Logo rules
- Use the artwork as it ships. Never redraw, restyle, recolour or re-space the logo.
- Keep clear space around the lockup of at least the height of the C.
- Navy logo on paper or white. Knockout logo on navy or photography with a dark overlay.
- Minimum lockup height: 32px on screens, 20mm in print.
- The bowl mark can stand alone as an avatar or favicon. The full lockup cannot be cropped.
Colour tokens
Navy #223a6c
Primary. Header, hero field, buttons, brand bar base. From the client brand guide.
Navy deep #1a2e57
Footer, drawer and overlay surfaces one step darker.
Blue accent #2c79b4
Accent from the client brand guide. Focus rings, links, details, the top brand bar.
Blue deep #23608f
Icons and small headings on light surfaces.
Grey #bcbbb9
Borders, dotted price leaders, body text on navy.
Paper #f7f6f3
Warm light surface behind the light sections.
Ink #1e2430
Body text on light surfaces.
WhatsApp #25d366
Functional colour for the WhatsApp-first actions only.
Typography hierarchy
Display, Poppins Bold
Headlines. Weight 700, tight tracking, 1.04 line height.
Section subheads, Poppins SemiBold
Weight 600.
Body copy, Poppins Regular. Short lines, plain words, prices with tabular numerals so columns of N$ amounts line up.
Weight 400, 1.6 to 1.7 line height.